Being a mom is a full-time job. Being an entrepreneur is also a full-time job. So, what happens when you decide to take on both? You become a MOMPRENEUR! Mompreneurs are a growing community of women who are redefining what it means to balance motherhood and ambition. At WISE, we’re proud to have not one, but two mompreneurs as our co-founders. They’ve walked this path themselves and know just how challenging and rewarding it can be.
What Does It Mean to Be a Mompreneur?
A mompreneur is a mother who runs her own business while raising her children. It’s a role that demands creativity, patience and a whole lot of multitasking. Mompreneurs want to create something meaningful: a product, a service, or a movement. They’re also motivated by the flexibility entrepreneurship offers, allowing them to be present for their kids while chasing their professional dreams.
But let’s be real: this path isn’t easy. It involves so much juggling of endless responsibilities, and often squeezing in work after bedtime or before sunrise. It’s a constant balancing act, but for many, the rewards far outweigh the challenges.
The Challenges of Being a Mompreneur
One of the biggest challenges mompreneurs face is time management. With so many demands on their plate, finding moments to focus on their business can feel impossible. There’s also the pressure to “do it all”, to be the perfect mom and the perfect entrepreneur. Without careful boundaries, this can quickly lead to burnout.
Another challenge is access to resources. Many mompreneurs start their businesses with limited funding and support. They often wear every hat imaginable, they are the CEO's, marketers, accountants, and much more. While digital tools have made it easier to run a business from home, the learning curve can still feel steep for those new to entrepreneurship.
Why the Mompreneur Movement is Growing
Despite the challenges, the number of mompreneurs is on the rise. Studies show that women are starting businesses at a faster rate than men, and many of these women are mothers. This trend is fueled by the desire for flexibility, the rise of remote work, and the growing availability of online resources.
Social media has also played a huge role in the mompreneur movement. Platforms like Instagram and Facebook have made it easier to market businesses and connect with customers. They’ve also created a sense of community, allowing mompreneurs to share their experiences, swap advice, and lift each other up.
WISE Co-Founders: Mompreneurs Leading the Way
At WISE, we’re inspired by our co-founders, Ema and Ena, both of whom are mompreneurs. Their experiences have shaped WISE’s mission to empower women, especially those juggling multiple roles. They understand the unique struggles mompreneurs face from finding time to work on their business to battling self-doubt. But, they also know the incredible fulfillment that comes from building something from the ground up. That’s why they’re passionate about supporting other mompreneurs through mentorship, networking, and educational programs.
Save the Date: Mompreneur Online Conference 2024
If you’re a mompreneur, or dreaming of becoming one, we’ve got something exciting for you! WISE is organizing our first Mompreneur Online Conference! It’s a space to connect, learn, and get inspired by moms who’ve been in your shoes and made it work.
Featured Speakers:
1. Gorana Dibra from Simply Sorted
2. Esma Jašarević from Kiwi Kiwi
3. Sanja Ivandić from Outside Media and Knowledge
Date: February 21st, 2024
Time: 1:00 PM – 3:00 PM CET (just 2 hours—because we know your time is precious!)
Where: Online & Free
Don’t miss out on this opportunity to connect, learn, and grow. Save your spot now!
Register via the link: https://us06web.zoom.us/meeting/register/DLkB1YBySaGzWRcsx8YSKw#/registration
We can’t wait to see you there!
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Date
14 Feb 2025